Collaborated with Emily Loftiss a fashion and lifestyle influencer to elevate her digital presence through creative reel concepts, editing, and social strategy. Developed on-brand content ideas tailored to her fashion and lifestyle audience, focusing on visually engaging, story-driven reels that balanced aspirational style with relatability. Edited short-form video content to align with current trends while maintaining Emily’s signature brand voice, resulting in increased engagement, stronger community connection, and consistent visibility across platforms.